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THE SPIDER >> PREMIUMS
Premiums Generally speaking, premiums are cool items offered for free or at a reduced price to inspire customer loyalty. In the 1930s and '40s, Radio properties like Tom Mix or Captain Midnight—who had big sponsors like Ralston and Ovaltine—offered lots of premiums to their listeners; Pulp characters, not so much. For heroes like Operator #5 or The Phantom Detective, the line of premiums began and ended with a ring or badge. The Spider magazine was lucky to produce two premiums: The Spider Ring, and The Spider Pencil ... The Spider Ring The Spider Pencil The Spider Kit (PDF file)
Photography by Chris Kalb |